About this course & Certification

The backbone of any economy is trading - trading products or services; and trading is all about how efficiently you market your product and then convert that marketing into a closing of sales which is wealth creation. Here is a program which takes you through the fundamentals of marketing and techniques in sales. Highly popular and a great value adder certification.

This program offers many topics and techniques accompanied by training notes. They contribute to the objective of the peer education.

Course Outline

  • The Marketing Concept.
  • The Business Environment.
  • Aim of SWOT Analysis.
  • Who needs SWOT Analysis?
  • How to Conduct SWOT Analysis.
  • Buying Behaviour.
  • Segmentation.
  • Marketing Mix.
  • Building a Marketing Plan.
  • Marketing vs. Sales.
  • Improving Selling Skills.
  • Dealing with Resistance


  • Gaining a Sales & Marketing marketing certification will assure you have the essential skills and knowledge needed to excel as a Sales & Marketing professional.
  • Program Content as per Industry Requirements.
  • Extensive Learning - Workshops - Group Exercises.

Trainer Profile

  • Dr. Apollos
  • Organiser Infonet Institute


  • Limited seats available.
  • Date Flexible
  • Duration 24 hrs
  • Fee AED 2950
  • Fee AED 2360


  • Infonet Institute
  • #312, Al Attar Shopping Mall
  • Karama, Dubai.

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