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Moulding Professionals for a better Career positioning

CERTIFIED BUSINESS MANAGER (CBM)

Business Manager is the leader in the organization who will be a role model inspiring, motivating, overseeing, Guiding, decimating information and sharing, the bridge between the upper management, mandatory authorities And team and much more. An ideal manager will be well-versed in all matters business. He will be the leader who will be able to provide Guidance that enhances performance in a manner which incorporates the company’s vision and culture and of Course profitability. This programme is so designed which would make the participant an ideal business manager.

1. INTRODUCTION
  • What is Management?
  • The Management Process
  • Levels of Management
  • Skills of a Manager
  • Traits of a Manager
    2. MANAGEMENT THEORY AND HISTORY
  • Pre-classical Contributions
  • Classical Perspectives
  • Behavioural Perspectives
  • Quantitative Perspectives
  • Modern Integrative Perspective
    3. MANAGERIAL LEVELS
  • Role of Management
  • Functions of Management
    4. PLANNING
  • Mission and Vision and Values
  • Four Creativity Types
  • Stakeholders
  • SMART Goals
  • Planning Process
    5. ORGANIZING
  • Organizing Steps
  • Organizing Structures
  • By level
  • By Authority
  • By Function
  • By Product
  • By Location
    6. LEADING
  • Leadership Styles
  • Autocratic
  • Democratic
  • Bureaucratic
  • Laissez-faire
  • Situational/Contingency Leadership
    7. CONTROLLING
  • Control Process
  • Importance of Controlling
    8. EFFECTIVE MANAGEMENT PRINCIPLES
  • Division of Work
  • Unity of Command
  • Unity of Direction
  • MBO
  • Authority & Responsibility
  • Spans of Control
    9. MARKETING
  • What Marketing Isn't
  • What is Marketing
  • The Marketing Process
  • Core Concepts of Marketing
  • Eight Demand Phases
  • The Market
  • Environmental Scanning: PESTLE & SWOT
  • The Marketing Mix
  • Building Powerful Marketing Plan
    10. HUMAN RESOURCE MANAGEMENT
  • Why is HRM Important
  • External Factors that Affect the HRM Process
  • Global HRM Laws
  • Human Resource Planning
  • Recruitment and De recruitment
  • Selection Tools
  • Providing Employees with Needed Skills and Knowledge
  • Retaining Completive Performing Employees
  • Scope of HRM Overview
  • Functions of HRM Overview